NYCDOT LOOK (30seconds PSA)

Bicycle safety is a serious issue. Over 3,000 cyclists are involved in a crash every year - from getting doored to actually crashing with the vehicle. Over two million New Yorkers have bikes, only a small portion bike to work.

Most of these collisions are caused by preventable behaviors of drivers and cyclists: aggression on the streets, not paying attention, taking risks, and disobeying traffic rules. We believe that there are no accidents, and that all collisions are preventable if we just look out for each other.

Its our goal to prevent these collisions by changing the behavior of both drivers and cyclists. To do so, we must educate both cyclists and drivers on the rules of the road. In addition to a huge effort to disseminate helpful information to cyclists and drivers, we are embarking on a media campaign that will infiltrate the City with a simple message to drivers and cyclists:

Look.
http://www.nyc.gov/look

Category:

Education

Tags:

• look
• bicycle
• nycdot
• new york city
• nyc
• dot
• accident
• ambulance
• doctor
• emergency
• bike
• road

[stellawanj]

@OtherNative what about the people who are riding responsible. i was hit from behind on a turn on my arrow when they shouldn't have been making a turn. that person was not paying attention.at end of the day drivers cause more collisions. drivers need to use defensive driving which means paying attention. Most accident just might not happen if drivers are aware of their surroundings.

[HLaB75]

@GermFreeFusion Like Germ says its so hard hitting its good!

A year on, has it been sucessful?

[OtherNative]

The best protection for a biker is to OBEY THE RULES OF THE ROAD!

There are pedestrians, drivers and bicyclists who don't obey the rules and thereby create accidents.

The rules of the road are for EVERYONE, not just everyone else.

[GermFreeFusion]

so raw... excellent!