Game Changer - Click Through Rates and Structured Data

Click through rates decrease as your rankings goes down, right? Not so fast! Maybe with the advent of www.schema.org & more social pieces being used in more and more verticals there's a chance that a listing lower than yours might get more clicks.

Category:

Howto & Style

Tags:

• seo
• click through rates
• search
• structured data
• schema.org

[raayonaim]

Hi Wil,

As usuaul great vid. Structured data's importance and implementation are very well understood, but what are you reffering to when you talk about the trust factor?

[wilreynolds]

@raayonaim So I am saying that the structured data doesn't show up until you get "trusted" by google

[marketingwithrice]

@raayonaim

Think about what trust is. What do people do to build it - time, transparency, honesty, interaction, opportunity etc. Think about how you can incorporate these into your venture.