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The Danger of 'Freemium:' A Case Study

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Uploaded by on Apr 6, 2010

At mediabistro.coms Freemium Summit in San Francisco, Mailchimp CEO Ben Chestnut discusses the abuse that ensued after his e-mail marketing service started using the "freemium" business model. While user base grew 240 percent in seven months, the company faced new obstacles, such as "fuzzy spam."

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  • Crappy commercials are ridiculous. The ones before the videos.

  • crappy presentation, it makes no sense

  • I would like to see cases where "freemium" did work. I think this is a great business model. Mailchimp is an e-mail service, and we all know there are billions of spam e-mails sent out per day.

  • I can't find the abuse page on twitter?

  • I like that he talks about the changes in the company culture at the end of the video.

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