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Can I target a specific OS using AdWords?

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Uploaded by on Feb 8, 2010

Michael Quinn from Mildura, Australia asks: "Will it be possible to target an OS in AdWords anytime soon? Would be nice to target OS X users the same way we can target by location, language, or many other options. Should be an easy thing to do?"

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Science & Technology

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  • great suggestion...

  • I suspect this suggestion may be implemented quickly since better targeting means higher clickthru rates, which means more revenue for Google as well as (slightly?) better ROI for advertisers.

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All Comments (11)

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  • nice information..

  • I've been waiting for this and would be so easy to implement. They already offer targeting platforms between iPhone vs other devices. It would be minimal code to add a check for Mac vs Windows. It's right in the navigator.platform and user-agent string they're already using. +1 vote from me.

  • @ansonwilson

    I doubt I care of your comment. :)

  • @Josso000 It's pronounced "OS ex" not "OS ten"...

  • it's definitely possible, but the question is how important is it to spend time engineering it, and how much turnaround it will provide

  • I doubt he cares.

  • @Josso000 Us industry people say ecks, it's the 'in' way to talk about OSX 8)

  • A great idea from Michael!

    But Did you pronounce "OS X" as "OS EKS"?

    You do know that it's called "OS 10" right? :)

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