Industry Luminaries Weigh In On Key Digital Issues
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Uploaded by comscore on Jan 23, 2012
Industry luminaries share their thoughts on some of the biggest issues facing digital advertising and measurement today.
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of campaign delivery and a verified assessment of ad-exposed audiences via a single, third-party source. Unlike existing single-point solutions, it provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment and absent of fraudulent delivery. A U.S.-based vCE Charter Study involving 12 national premium brands found that, in many cases, ads are delivered but not in-view or on target and therefore never have a chance to make an impact.
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