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Testing Search Partner Relationships: A Real World Example

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Uploaded by on Jun 6, 2009

Tony Pantano, CEO of imwave, inc, discusses a real world example of setting up a test with a leading online company with strong PPC terms and condititions, to prove out the concept of using a performance search engine marketing agency, like imwave, to increase traffic and drive incremental revenues without affecting the company's internal search engine marketing activities.

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