Ketchum asks: Would you be bros with a company on the internet?

Ketchum speaks with Mike Rugnetta, Greg Leuch, Alex Pasternack and Jeff Simmermon of Time Warner Cable about what "friendship" means on the internet when one of the parties is a company.

Mike Rugnetta http://www.whatweknowsofar.com/memefactory/
Greg Leuch http://fffff.at/
Alex Pasternack http://www.motherboard.tv
Jeff Simmermon http://andiamnotlying.com/

Mike, Greg, Alex and Jeff all spoke at Ketchum's Respect the Internet conference.

About Respect the Internet
Is marketing ruining the internet? What role can and should companies play in shaping online culture? Will marketing and internet culture ever be able to coexist in a state of beautiful harmony? Is there a middle ground between what marketers want to offer and what Web users actually want? These are the questions we ask ourselves every day at Ketchum, and on December 3, 2010, we brought our brilliant friends together to try to find answers. To learn more, visit http://www.respecttheinternet.com or http://www.ketchum.com

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People & Blogs

Tags:

• Mike Rugnetta
• Greg Leuch
• Alex Pasternack
• Jeff Simmermon
• Respect the Internet
• respecttheweb
• meme factory
• motherboard
• Ketchum
• PR
• public relations
• social media
• internet culture