The launch of The Prince's Wool Project

Today at the National Trust's Wimpole Estate in Cambridgeshire, The Prince of Wales launches a new initiative to boost the struggling wool industry. The Prince's Wool Project is a collaboration of various interest groups including fashion designers, high street retailers, manufacturers and farming groups in this country and abroad. The aim is to increase the desirability of wool and raise awareness of the benefits of wool as a natural, biodegradable and fire-retardant fabric. The next stage will be Wool Week in September. Visit http://www.princeofwales.gov.uk

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