1964 Buick Riviera Commercial Sexist

This particularly sexist commercial from Buick is actually nicely shot and has great music. The car is fantastic too. Then they go over the top when they claim a woman can admire a Rivera but only a "Man" can understand it. lol. Boy, times have changed.

Category:

Autos & Vehicles

Tags:

• 1964
• Buick
• Riviera
• Commercial
• Advert
• Werbung
• Sexist

[valinsk]

I suddenly realized this was done by my creative mentor. The late great Don Ferusson was in charge of Buick's creative for McCann Erikson. He also invented the catchphrase "wouldnt you really rather have a BuicK?". I worked under him in the 80's. He was a true wild man. Hunter S. Thompson on Madison Ave . What a movie that would make. He wasnt sexist either. He married 4 times. Each wife had a drug of choice & Don adapted to each new young bride. They threw away the mold on Fergy. RIP

[OsbornTramain]

@valinsk Thanks for the post. Love hearing about this type of history. Did he also do the 64 Wildcat commercials. I've posted one and a lot of folks think it's racist. But it was a different time and place back then.

[flippitydoo]

Only a man can understand? This is disgusting, theyre insulting my intelligence as a woman. I have alot of military female friends who are mechanics. If they said 'only whites can understand' it'd be racist. To imply there's only one knowledgeable gender of the product, IS SEXIST.

[OsbornTramain]

yes, it is sexit, but at the same time, it's almost 50 years old and times have changed. Clearly, no major corporation or small business could ever run an ad like this. It's now part of history.

[drspinko]

This is a great commercial. This commercial is not nearly as sexist as all the modern commercials that make men look like buffons who need women to straighten them out.

[mrslater121]

I thought the women was going to crash :(

[BakuraSpoon]

@OsbornTramain Theyd run naked women to atract perverts and sexist kfc commercials and subliminal messages

[OsbornTramain]

@OsbornTramain doesn't look like a home to me but a country club?

[zeezoomzoom]

ok its official women can't drive!

[laurierchick11]

makes me want to drive a Buick. Hahah.

[laurierchick11]

wow!!

[TheKailanful]

just after 52 sec, its just like "Oh snap"

[OsbornTramain]

@cosg9531 Home? Married? how do you get this out of this commercial?  Who reads a map to find their way home and how many people live in a country club???????

[OsbornTramain]

@cosg9531 pointless, like your comment

[Zando24]

@Catfissy I didn't say that. I didn't say women COULDN'T understand cars, of course they can. I just said they often DON'T...simply because most don't care to. By a guy or girl "thing," I just mean tendencies. The commercial is just making fun of social roles, that's all. I can understand the mechanics of sewing for example, but I don't. Most guys(and girls now) don't understand it. It's a stereotype yes, but that's advertising lol. Personally, I'd be very interested in a girl who knew cars lol