Laredo Group Feb2009 -Measuring Online Engagement
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Uploaded by robgraham on Feb 13, 2009
Today's online advertisers and publishers have an opportunity to create online campaigns that fully engage consumers and encourage them to stick around for awhile. This overview from Laredo Group's VP of Creative & Technical Training Rob Graham will give you a better understanding of the value of online campaign engagement and why you should plan on using engagement tools in your upcoming campaigns.
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