Taking online communities offline

http://www.scmp.com/video/

Noah Brier is the Head of Strategic Planning for the Barbarian Group, an interactive marketing firm whose past projects include the Subservient Chicken for Burger King.

Noah himself is known as something of a social media/marketing guru and is considered an expert in the changes taking place in business with the rise of social media and online networking.

Noah was recently in Hong Kong to talk at an event for Link@Sheraton and he spoke to us about taking online communities offline and how the best way to use online social networks is to simply play.

Category:

Science & Technology

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