ITV1 (Love) - 2006

ITV1, sporting a new yellow logo, burst onto the screen on the 16th January 2006. Or rather, whimpered onto the screen, as it brought with it the least impressive idents from the whole rebrand. In a typical modern marketing sense... well... it's people in random everyday situations, representing an emotion whilst the ITV1 logo opens up around it, thus symbolising the channel encapsulating that emotion. Still, it does mark a return to more traditional idents, after the 'advertise a programme in the ident' experiment of the previous presentation package. One can only presume this one represents love.

Category:

Entertainment

Tags:

• itv12006