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Volvo Hits the Big Screen with Interactive Gaming

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Uploaded by on Oct 13, 2007

Volvo is launching a groundbreaking in-cinema campaign, giving audiences a unique interactive gaming experience on the big screen. Audiences become human joysticks, waving their arms in the air to guide the new Volvo XC70 around the screen.

Category:

Autos & Vehicles

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Standard YouTube License

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  • been done.

  • great idea.

  • pointless?

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