ING Bank - 23 Kilos of Joy - 30" TVC

Director Kobayashi directed, edited and animated this commercial for ING Bank in Romania.

This is actually a little product of love from Kobayashi and a team of skilled people that managed to complete it in less than 3 weeks, from conceptualization to final rendering.

In fact Kobayashi spent one week in refining the story and its main elements with the creatives at the agency (CAP, Bucharest), then he closely worked for 5 days with the art director and his team to create the miniature world and the odd machine, for live action shooting.

After one day of shooting (for both miniatures and little girl) Kobayashi worked hard on post production for one more week, helped by some brilliant compositors and animators at MME (Bucharest).

It was very hard to stay in the deadline and also to deliver at a high quality standard. Fortunately agency and client were always confident in Kobayashi's vision and trusted him from the beginning.

More news and behind the scene coming soon.

Category:

Film & Animation

Tags:

• Director
• Kobayashi
• ING
• Bank
• TVC
• Commercial
• Romania
• Animation
• RED
• 2D
• 3D