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Saatchi & Saatchi New Directors' Showcase 2010 | Opening The Show w Paul Arden & Richard Myers

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Uploaded by on Jun 24, 2010

For this year's NDS at Cannes Lions, Saatchi & Saatchi really did bring the impossible to life. Although the legendary creative director (and best-selling author) Paul Arden died two years ago, he was introduced by Richard Myers to present the NDS as a hologram, created by Musion and Square Zero. Weird. But wonderful.

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  • 1:24 Woah guys, seriously? That's pretty uncool.

  • Too soon?

    

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