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Filmed by: Tomaž Kožar Jesenice
Audi's reputation in the last half-a-decade has improved tremendously, and while not at the same level of, say, BMW and Mercedes, it is surely knocking on their respective doors.
With this in mind, the second generation compact Audi has been unveiled, and aims to achieve higher levels of prestige, luxury and refinement than the outgoing model.
The original A3 was first released in 1996, but survived the test of time well, with a few updates here and there helping to keep interest levels high.
Six years on, Audi has finished work on an all-new model, which Audi reckons will reach lofty heights thanks to improved interior space, refinement and power.
But the question is, can Audi achieve this in such a tough market?
Firstly, Audi is pitching the A3 as a more upmarket hatch: The equipment levels and trim are now of the same standard that is typical of the larger models in the Audi range.
Like its precursor, which many attribute to the creation of the premium compact class, the new Audi A3 sets a high standard, introducing three new trim levels, which may filter through to other models, such as A4 and A6.
The three trim levels consists of Attraction which is entry-level, Ambition which is for the 'go-fast' brigade and Ambiente which is the top-o-the-line model.
Standard items on Attraction models include 'Easy Entry' front seats, electric front windows and central locking with radio-operated remote control.
The driver's seat has height adjustment as a standard feature and -- new to this class -- heated rear seats can also be ordered. Another option for greater occupant comfort is a sun screen for the rear window.
The new A3 incorporates such safety features as the Electronic Stabilisation Program (ESP), new front seats with crash-active head restraints and the "Sideguard" head-level airbag system.
In addition to the items of equipment available in the various lines, a wide range of optional equipment awaits the A3 owner too.
Some are designed for added comfort and convenience such as the high-quality audio systems, which can be combined with a BOSE sound system.
An optional CD changer is now also positioned in the glove box for easy loading.
Finally, items like the through-loading system with removable ski bag (which can even accommodate two snowboards) and the sensor that switches on the low-beam headlights automatically, are further evidence that the Audi are looking for ways to make the new A3 a trend-setter.
From a distance, it would be quite difficult to tell the two A3 models apart, but up close it is evident that Audi stylists have been hard at work.The family resemblance is instantly recognisable, not so much in the fancy new headlight cluster, which has a little BMW to it, but more in the 'double grille' treatment.
The slightly curvy front fog-light surrounds look to have borrowed a cue or two from the '02 Renault Clio, and in general, the profile of the new A3 is very pleasing.
Furthermore, the new A3's dimensions have been altered, with a wheelbase lengthened by 65mm and the body widened by 30mm. This gives rear passengers significantly more shoulder and knee room, and also improves interior space overall.
good cars. i prefer the pre 206 audi got a nicer steering wheel and front end
jaggass 5 hours ago
Awesome car, no doubt! Wanna buy 1 for myself next fall in Hungary!
WannaMaMill 1 month ago
the 2003-present Audi A3 is assembled in
Ingolstadt, Germany
Brussels, Belgium (2004-2005; 2007-May 2010)
Győr, Hungary
Jakarta, Indonesia
Annihilator1111 10 months ago
OMG!! You need a CD's stereo and retractable mirrors!! 3 bars steering wheels look coller than the 4 bars one...nice car btw.
ItalianNorthLeague 1 year ago
coole frisur ;-D
Thakane 1 year ago