Directline

In conjunction with TMP, Smoothe produced an online viral advert for Direct Line to submit to the RAD awards by RBS. Working alongside TMP and the voice of Xfactor, the goal was to create a 3D animation that highlighted the opportunities for automotive related jobs within Direct Line.

The story originated from a classic car advert, emphasizing and illustrating the classic lines and performances of a sports car only to develop in to the recognisable jingle and the Direct Line red phone.

Category:

Film & Animation

Tags:

• Direct Line
• animation
• job opportunities
• sports car
• recruitment