How NOT To Do A Software Sales Demo

From the blog: http://screencastprofits.com/blog/video-marketing/how-not-to-make-a-software-...

In my previous post, I let everyone know about a nice video marketing and list building tool called Premium List Magnet.

Check out the original post HERE: http://screencastprofits.com/blog/video-marketing/premium-list-magnet-review/

You'll see a Pop-up video that was created by the developer to "sell" the software plugin. It does a good job of showing all the nuts & bolts, features, etc. of the excellent product BUT...

You don't actually SEE what the software DOES until 1 minute and 40 seconds into the video!

DON'T DO THAT!

Let's think about that...a viewer has absolutely ZERO idea of what they are looking at (not to mention What they are going to Get) until 1:40 rolls by??

Folks, you have about 10 seconds to GRAB someone's attention with a video. Use the time to try to find a way to:
Show The Last Thing FIRST!

Here's a re-do I created of the beginning of that sales video. Watch as I spend the first 12 seconds grabbing the viewers attention visually and then the next 20 seconds SHOWING THE LAST THING FIRST!

Category:

Howto & Style

Tags:

• premium list magnet
• lon naylor
• pop-up
• camtasia
• training
• tip
• video
• marketing
• powerpoint

[DaVidiot6000]

The real question is -- which video truly pulls and closes better? We can talk until we're blue in the face about which one we think is more compelling and all of the theory behind why that should be the case, but the proof is in the profit, not the process.