The Pitch - Zeme Organics (Part 2)

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Uploaded by on Sep 11, 2009

Someday soon, Organic Clothing will be the hot new trend in India! At least, thats what Arati Nagaraja is betting on- this week on Enterprise INC, Arati travels from Hyderabad to Mumbai to make The Pitch for her organic clothing brand Zeme. And putting Zeme to the trial is Dimple Sanghi, Managing Partner of Future Capital Private Equity. Will Zeme turn out to be the right fit for Dimple? Or will Arati's idea fail to make the cut?

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  • Well Done Arati.. India is proud of its female entrepreunars.

    organic clothing is indeed very popular in Europe specially in Germany. With environment awareness, I would also reckon that if you could make a Co2 impact also known in your labelling *( energy labelling) you could garner more awareness on environment issues. This in the niche market would indeed add to teh credibility of your producton offer.

    Best wishes

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