ATS: The Journey | Cadillac Luxury Car

The 2013 ATS meets the world's most demanding testing ground in this preview of Cadillac's new web series. "Like" us at facebook.com/cadillac and follow our journey as we challenge our new compact luxury sport sedan on Germany's unrelenting Nürburgring race track. Will it challenge the world's best? We'll be posting chapters of this behind-the-scenes story in our feed, as well as exclusive ATS photos and insights.

Category:

Autos & Vehicles

Tags:

• Cadillac
• ATS
• Cadillac ATS
• 2013
• luxury cars
• luxury car
• performance car
• performance vehicles
• Nurburgring
• Green Hell
• camo test car
• new
• test
• revel
• the journey

[1995e34]

i anticipate a raise in December, and will definitely be putting it towards the new ATS

[ChristewieTV]

BMW and Mercedes had better watch out. Thats all I can say

[Mrtriumphchopper]

What's gonna happen when their present customer base turns 50? GM needs to re-instate Pontiac as the rightful performance division and allow Cadillac to carry its traditional luxury banner. GM needs a crack team of engineers,stylists and artisans to once more undo the damage inflicted by decades of mismanagement and return it to its position of pre-eminence as No.1 automaker in the world.They did it before and they can do it again!

[V8Supercar1]

@Mrtriumphchopper: I get what you are saying. And I understand it. But fr what ever reason, GM is tired of the Caddi brand being majority popular with people age 50 and up. They just simply want the brand to start being appealing to the younger crowd. And I wouldn't say the performance is unusable. There are plenty of road course tracks across the U.S. that you always find corvettes, mustangs and even some Porsches running laps.

[Mrtriumphchopper]

@V8Supercar1 Once a name is sullied it takes years,if ever,to regain its cachet.I doubt Caddy will regain true New Standard of the World leadership position with cars that offer unusable performance and froo-froo electronic gadgets.All I can ask is drive a well-kept Sixties through Seventies Cad for a revelation on how delightful a true American-style luxury car can be.You can't imagine the driving feel of the magnificent 1967-70 Eldorado.It'll be an experience you'll never forget.

[V8Supercar1]

@Mrtriumphchopper: Cadillac is also trying to lower their age appeal. They simply want to sell more cars to younger people. They are not gonna do that by making large roomy cars like they did in the 70,s 80s, and 90s. So now they've chosen to rival BMW in the sports sedan and sports coupe market.

[Greendude33]

@Mrtriumphchopper As for the Cadillac Sixteen yes that was badass but it sure as hell wasn't a lazy boat it had a 1000HP 11.5 Liter V16 that cars was about pure over the top luxury and excess... It was not an AARP Cadillac like you're wanting...

The concept Caddillac really should have made was the Cien a hypercar with a 750HP V12 which would have been Cadillac's answer to the Mercedes SLR

[Greendude33]

@Mrtriumphchopper Before Cadillac's resurgence BMW was the number 1 selling luxury brand in the US so actually there's quite a large market and Cadillac is making all the right moves...

If you want a lazy soft luxury cruiser then buy a Buick or Lincoln... Cadillac is returning to its true roots of being America's luxury brand a status symbol.. No one want's those 1970's boats anymore.

[Mrtriumphchopper]

@Greendude33 Who gives a fuck? When I pay for the Cadillac wreath and crest I expect a large,roomy,luxuriously appointed and mechanically refined car. M series aren't exactly setting sales records,so why go after a market that barely exists?Stick with what you know and you'll succeed!!! (BTW... The Cadillac Sixteen is my idea of a Caddy!)

[Greendude33]

@Mrtriumphchopper They have an ATS-V coming up idiot which competes with the M3 and E63 AMG

[Mrtriumphchopper]

Are the helmet and racing clothing standard on Cadillacs these days?Now I've seen it all !!!GM!!! Are you listening???This is absurd,Cadillac is a luxury marque,not a racing car.I doubt if any owner will ever want to drive their new Cadillac on the Nuerburgring!!! What's the point,anyway!!! PLEASE !!! Get real !!! Besides, compact and luxury are contradictory terms!!! Where does the luxury come in in a compact car??? I want an Eldorado or a Fleetwood Brougham or a Sedan de Ville.You've lost me!!

[FyreFox94]

Government Motors at its finest...