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creative iPad ad VGT

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Published on Apr 11, 2011

BLOOD STICKS ON EVERY GENUINE FUR
Interactive iPad ad for the VGT (Association Combating Animal Factories)

The iPad version of DATUM magazine features an advertisement for a
fictitious furrier. You can see a young lady wearing a fur coat. The iPad user,
who wants to continue browsing, will now try to remove the advertisement by
making that familiar finger-wipe movement, which, however, does not work. Instead, every finger-wipe movement will leave behind blood stains on the fur. The more the user tries, the more blood will appear.

Credits:

Advertising Agency: Demner, Merlicek & Bergmann, Austria
Creative Director: Franz Merlicek
Art Director: Roman Steiner
Copywriter: Arno Reisenbüchler
Graphic Design: Stefan Öhner
Account Management: Markus Dammelhart
Digital Producer: Codewort publishing


published dezember 2010

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