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Highlights from The World's Best Customer Experiences_MikeWittenstein.com.mov

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Uploaded by on Mar 24, 2011

"The World's Greatest Customer Experiences and What Makes Them Work" highlights several of the world's most interesting, effective, and profitable experiences. You will discover why well-designed experiences connect with customers, how they keep employees engaged, and how they help brands work seamlessly with the businesses the support. By looking at operations differently—from the customer's point of view—you will understand how a better experience design yields raving fans and a better bottom line. This presentation is not focused on theory. Rather, you will get details, how-tos, and strategic
insights in a format you can apply to your own or your clients' businesses. By dissecting The Best Experiences in the World, you will learn how category leaders deliver the most value to customers; not just rationally or financially, but emotionally too. In each example, the presenter will point out the little differences in design and operations that lead to the big differences in loyalty, word of mouth, profits, and sustainable competitive advantage.

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