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High Peak Marketing - Marketing Needs

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Uploaded by on Feb 25, 2010

High Peak Marketing and Scott Mitchell present: Marketing Needs - Businesses focus on the wrong things in marketing. Based on the High Peak Hierarchy of Marketing Needs which is derived from Maslow's Hierarchy of Needs. Most businesses are having problems with understanding their customers, creating unique value, and strategic thinking, yet they are focused on communication messages. This creates bad advertisements. Create more effective communications by understanding what information is required prior to developing messages. Find out more at www.highpeakmarketing.com

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