Sacred Heart Hospital in Eau Claire, Wisconsin has traditionally been viewed as a warm, compassionate community hospital. Sacred Heart's primary competitor, Mayo-affiliated Luther Midelfort, was widely believed to be the leader in technology and innovation.
The arrival of the neurosurgical Smart Operating Suite—one of only 17 like it in the country—gave us the opportunity to position Sacred Heart Hospital as a technological leader in the Eau Claire market and beyond.
This 3:00 video, produced to resemble a movie trailer, is currently playing in Eau Claire theaters.
For more information on this campaign, visit http://www.htklatzky.com/casestudies/shh_smart_or.html
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