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John Lewis Christmas Advert 2010

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Uploaded on Nov 11, 2010

Download the Ellie Goulding track 'Your Song' from our Christmas advert on itunes now. http://www.itunes.com/elliegoulding

For those who care about showing they care. It's said that when giving, it's really the thought that counts, so this year our Christmas campaign focuses on the joy of giving the perfect gift.

Our TV ad shows a variety of people going that extra mile to make gift-giving special, and we see how a little inspiration can turn any product into the most personal present.

It was filmed on location in Scotland, including various places in Edinburgh. You'll probably recognise that the lyrics accompanying the ad are from Elton John's 'Your Song', and Brit Award winner Ellie Goulding has recorded this special cover version. We hope you will enjoy the campaign.

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