John Lewis Christmas Advert 2010

Download the Ellie Goulding track 'Your Song' from our Christmas advert on itunes now. http://www.itunes.com/elliegoulding

For those who care about showing they care. It's said that when giving, it's really the thought that counts, so this year our Christmas campaign focuses on the joy of giving the perfect gift.

Our TV ad shows a variety of people going that extra mile to make gift-giving special, and we see how a little inspiration can turn any product into the most personal present.

It was filmed on location in Scotland, including various places in Edinburgh. You'll probably recognise that the lyrics accompanying the ad are from Elton John's 'Your Song', and Brit Award winner Ellie Goulding has recorded this special cover version. We hope you will enjoy the campaign.

• Category

  Entertainment

[SnappyPenguins]

This was 2010?! Fucking hell, those two years have gone fast! :O

[Daniel Hennigan]

I'm now watching every xmas John Lewis advert I can find and comparing them

[Tom Murphy]

Nice of Ellie Goulding herself to make a guest appearance at 0.08

[Caroline Thornton]

TINY LITTLE BIT OF LAURA MAIN

[1darkjinx]

I was in Year 6 then e.e

[Cora C]

2011 one is by far the BEST!



[WeMuckAround]

The dog is perfectly fine out there! Is really sweet how they go and bring him his presents! He's fine

[ufewls]

ha ha if you cared you would not leave your dog out in the snow to freeze to death, you'd bring him inside and stick him in the oven.

[Adam Beck]

the best advert EVER made, this is amazing!! Even better than the meerkats and caburys gorilla! I hope they make some different versions, with the snowman going to new places :-)

[James Laverty]

2010 and 2012 were the best, don't know why but I just depised 2011

[daniel jose araque brito]

this if more traditional, also very cute.

[GuruOfTheInternet]

Fuck you, the dog can't think like a human. He's fine. Eat a dick.