How can the provision of service be made into a profitable part of business? Roland T. Rust, Distinguished Professor in Marketing, will visit Erasmus University to discuss this issue on Tuesday 31 May and Wednesday 1 June. Are you a doctoral student with an interest in marketing or finance? Then register at http://www.erim.nl/managementlectures before May 12, 2011!
'Serving Customers Profitably' by Prof. Roland T. Rust is the 2011 edition of the Erasmus Management Lectures. These annual lectures present distinguished scholars to an audience of doctoral students and faculty, with two days of lectures at an advanced level.
Visit http://www.erim.nl/managementlectures for the complete programme and to register!
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