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YPA 'Transformers': Local Matters CEO Mat Stover

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Uploaded by on Apr 20, 2010

In a thought-provoking address this morning, Mat Stover, CEO Local Matters, gave his decree on what he called the bottom line on social: The future of the Yellow Pages industry is all about relationships, and social media is the most powerful and efficient environment to build those relationships.

For more, visit http://www.insideyp.org/local-matters-ceo-matt-stover-the-future-is-all-about...

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