Why social capital is key for brands, Guy Champniss, Havas Media Labs.mov
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Uploaded by havasmediachannel on Apr 6, 2011
Guy Champniss from the Havas Media Labs speaks about how brands use high levels of social capital to build trust and become meaningful to consumers.
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@guychamp67 IWC Pilot Chrono?
windo315 7 months ago
This is an interesting concept - and a novel way to look at what brands do badly and could do well.
guychamp67 10 months ago