http://www.swbnetwork.com/blog/tools/setting-up-google-alerts/
This week's video shows you how to set up Google Alerts to track keywords across the internet. Once you get to grips with this "Cool Tool" (and it's very simple to use) you'll be able to follow conversations and news across the web that is relevant to your business.
If you are an online consultant and have clients then setting up Google Alerts is vital in order to track what is being said about those clients and their businesses. It really helps with reputation management by enabling you to find who's saying what about a business or product and immediately be able to offer customer service, support or vital information.
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