The problem: Boracay's beaches are slowly eroding.
The strategy: Make sure you have a Boracay to come back to.
The brief: Tell the tourists to stop taking home sand.
The result: dentsuINDIO's Young Kidlat Creatives make a heartwarming 30 sec. TVC telling the people to leave the sand behind.
The prize: Team dentsuINDIO is now Team Philippines at the 2009 Cannes Lions Advertising Festival.
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