Concept: The forbidden pen went underground.
Solution: Black Market! - Pilot frixion dealers!
Synopsis: Our crook "sold" the pen on the streets.
Results: Great interaction with consumers, unprecedented ROI for this kind of product in Israel.
Credits:
Client: Yehuda Berman LTD
Advertising Agency: Mizbala
Creative Director: Guy Dayan
Copywriter: Dori Ben Israel
Photography & Post: Guy Raz
PR: Triwaks
Art: Liat Abadi
@coled7lan good man.
aceofclubskid 1 year ago
@aceofclubskid 1000 uses of the pen. 1001th use is for signing documents in frobt of someone then rubbing it out when things turn sour. like tv2914 on xbl and black-ops-hax on psn
coled7lan 1 year ago
@coled7lan what's that last 1 for......
aceofclubskid 1 year ago
tov me'od
ikillyou77 2 years ago
how did u get so many
send 1001 to me plz
coled7lan 2 years ago