Heidi Roizen discusses SkinnySongs with San Fran's KRON News

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Uploaded by on Apr 4, 2008

Heidi Roizen, creator of the hit CD SkinnySongs, appears on the Big Idea with Donny Deutsch.

Heidi Roizen is a top venture capitalist from Silicon Valley. This past year, however, her career has taken a complete 180. She came up with the idea for a CD of fun radio-quality pop songs designed to motivate and inspire women in the weight loss process. After linking up with David Malloy, a grammy-winning producer from Nashville with over 40 #1 hits and About Records CEO George Daly, she created SkinnySongs.

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