Heidi Roizen, creator of the hit CD SkinnySongs, appears on the Big Idea with Donny Deutsch.
Heidi Roizen is a top venture capitalist from Silicon Valley. This past year, however, her career has taken a complete 180. She came up with the idea for a CD of fun radio-quality pop songs designed to motivate and inspire women in the weight loss process. After linking up with David Malloy, a grammy-winning producer from Nashville with over 40 #1 hits and About Records CEO George Daly, she created SkinnySongs.
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