Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

New Kia 'This or That' Soul commercial (featuring the 'Hamsters')

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
575,872
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on May 28, 2010

In Kia's continued fun Soul ad campaign, this commercial brings back the popular Kia 'Hamsters' gettin' down and cruising around the city of 'Hamsterdam' in various backdrops, while taking time for some break dancing, playing basketball and rapping the lines "You can get with this, or you can get with that". Putting particular emphasis in comparing the cool Kia Soul vs not so cool, crumbling card board box, washing machines and old school toasters that I guess you could say, ordinary, not so hip, hamsters spend their time trying to get around and 'roll' in.

Sure to become an instant classic - The new campaign, including the "Soul - A new way to roll" tagline, continues to position Soul as a unique, cool and smart choice. See if you can figure out the playful pokes we take at some of Soul's competitors.

The music provided in this latest installment for the 2010 Kia Soul crossover automobile features the song 'The Choice is Yours (Revisited)' from the hip-hop group Black Sheep. The track rose to No. 7 on the Billboard Pop Charts in 1992, from the album 'A Wolf in Sheep's Clothing.'

All Rights Reserved © 2010 Kia Motors America

Link to this comment:

Share to:

Top Comments

  • Thumbs up for stoned drummer at 0:16

  • BEST COMMERCIAL EVER!!!!!

see all

All Comments (635)

Sign In or Sign Up now to post a comment!
  • YouTube

  • This video is false, washing machines and toasters are not a legal way of transportation.

  • Hamsters driving in a toaster, i've seen all

  • It's not "the city of Hamsterdam..."

  • The KIA PR crap is obvious. They're parodying Harlem and the ghetto style. "Amsterdam Ave," as anyone familiar with New York knows, it a major throughway in Harlem. "Hamsterdam" is a play on words. Too bad whoever wrote the PR wasn't more hip...

  • See ya in a Kia.! :)

  • K if i could drive a toaster.....

  • awsome

    

  • I luv the hamsters

Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more