GSMA Mobile Media Metrics
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Uploaded by MobileWorldLive on Mar 24, 2010
The GSMA, comScore and the five UK operators (Vodafone, Orange, O2, 3 and T-Mobile) launched the GSMA MMM services in the UK in February 2010. This joint action by the UK Operators will creates a unique market research tool that will drive the growth of mobile media, to the benefit of consumers, mobile service developers and the broader media industries.
ABC Electronic will act as media audit partner for the MMM in the UK. comScore, will classify and aggregate irreversibly anonymised mobile browsing data from each UK Operator to create market-level metrics and reports.
The service will be delivered through comScore's online user interface. comScore will be responsible for the sale and support of the GSMA MMM Service in the UK and will continue to work closely with the GSMA and the Operators to develop future products and services for MMM and ensure that mobile media is measured in a transparent and consistent way, to support the development of mobile services.
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