Recommendation 9 of 12 for Business Marketers
The duration of a campaign should coincide with the sales cycle for a particular product or service. CPA Insider enewsletters have been particularly effective for providers of Payroll and Human Resource Solutions, Accounting Software, Office Equipment, Insurance and Recruiting/CPE services. These are generally categories with longer-than-average sales cycles and for which CPA Insider readers have high levels of purchase authority.
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