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Video optimisation as part of your search engine optimisation efforts can be a great way for you to expose your brand to users who may have otherwise not been familiar with your brand, your product(s) or your service(s). With the launch of Universal Search from Google, you can expect to see more and more video results occupying the search engine results that are served up by Google.
With this type of growth, the need for online video optimisation is a must. As a result, we have compiled a few best practices that you should consider when looking to optimize your online video.
Video optimisation Best Practices and Tips
1.Make sure that your video clips are relevant and informative - For starters, ensure that your video provides useful and informative information. Videos that demonstrate step by step procedures are great, videos that express an opinion about a specific topic can be useful too. Videos that have nothing to do with your brand or service offering or are general or vague in nature will just confuse your audience. Save the viewer the trouble and don't just upload a video for the sake of uploading a video.
2.SEO Video optimisation Fundamental Tip #1: Give your video a Catchy Title - Video can be used to bring visitors to your site. One way to get users to view your video is to give it a catchy title that contains a related key phrase that is relevant to your product, service or brand.
3.Use Video as a Portal to other Content on Your Site - Upload a couple of videos to portals like YouTube and provide links back to related content and other videos on your site.
4.SEO Video optimisation Fundamental Tip #2: Optimize your video for Important Key Phrases - You might want to optimize your video for terms users are likely to be searching for. Tag your video with these terms, consider naming the file name of the video with these terms in mind.
5.Provide Transcripts of your Videos - Good old HTML content is still a favourite with the search engines. If you want your video to rank well, you need to give the search engines something to index and rank. Surround your videos with on-page copy that can be indexed by the search engines.
6.Keep Your Videos to five minutes or less - there is nothing worse than a boring video that goes on an on. If you have video content that is of long duration, consider breaking it up into smaller pieces and tag each accordingly. Not only does this make for better viewing pleasure, it also keeps the user looking for more.
7.Make use of a Video Sitemap - For video that is native to your own website, make sure that users and search engine spiders can find your video content. The easiest way to do this is through the use of a video sitemap on your site. Use important keywords in the anchor text links to your videos featured on your video sitemap.
8.SEO Video optimisation Fundamental Tip #3: Tag Your Videos - tag your videos with key phrases that are reflective of the content.
9.Brand your Video with your Logo - Video is a great tool to generate brand awareness with your prospects. Take advantage of this by incorporating your brand in your videos.
10.SEO Video optimisation Fundamental Tip #4: Remember Inbound Linking Factors - Link to videos using important keywords in anchor text.
11.Offer the Option to Embed Your Video - allow other users access to the coding that will allow them to embed your video on their website or their blog. Think viral marketing
12.SEO Video optimisation Fundamental Tip #5: Add Descriptive Meta Data - optimize your video for relevant keywords and include a keyword rich description of your video content.
Video optimisation is becoming more important as mainstream aspect to search engine optimisation. The best way to optimize your video content is to think about the user and who you want to engage with your video. Be smart about it, don't just post a video for the sake of posting a video. Consider your audience, their language and their needs.
source:marketing-jive.com
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Video Optimisation | Born Global | Part 7by WeboptimiserGroup264 views
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MrPepitomax 1 year ago