United People augments the space of the Benetton megastore with a virtual network which mirrors the global retail network and in which the global customer can insert his or her message. It gives a voice, and a face, to the client. It reverses the usual flow of communcation, whereby the corporation speaks and the consumer listens. It's also a lot of fun. You never know, it might just catch on.
Link to this comment:
All Comments (0)