Benetton - United People

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Uploaded by on Jul 12, 2007

United People augments the space of the Benetton megastore with a virtual network which mirrors the global retail network and in which the global customer can insert his or her message. It gives a voice, and a face, to the client. It reverses the usual flow of communcation, whereby the corporation speaks and the consumer listens. It's also a lot of fun. You never know, it might just catch on.

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People & Blogs

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License:

Standard YouTube License

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