What is the best way to bid for paid search ad space?

This is the first of The Search Agency's new multi-video YouTube series of one minute SEM Q&A videos. In this video Bradd Libby and Caitlyn Duggan tackle one of the most complicated questions in paid search marketing: what is the best way to bid for paid search ad space?
In the video, Bradd discusses bid management and bid optimization as two of the most crucial, yet complicated, elements of any PPC campaign. As Bradd discusses in the video, there is no "one size fits all" approach to bid optimization. The best bidding methodology depends on the size of a campaign, its specific goals, budget and how well you are able to track data. For smaller campaigns, Libby suggests using the simplest methods, whereas larger campaigns require an automated solution that bidding based on statistics and probability.




For a more detail analysis of bid optimization, check out The Search Agency's recent white paper "Bid Optimization in Paid Search: Aligning Advertising Strategy with Business Goals" at http://www.thesearchagency.com/whitepapers/tsa-white-paper-bid-optimization.pdf

Category:

Education

Tags:

• paid search
• PPC
• SEM
• bid optimization
• bid management
• data tracking
• budget
• bradd libby
• paid search marketing