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#IPAEff: How I wrote my Grand Prix winning Effectiveness Awards paper

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Uploaded by on Dec 2, 2011

The IPA Effectiveness Awards, sponsored overall by Thinkbox, reward campaigns that have proved the commercial power of their ideas and demonstrated their marketing communications payback. Entries can be from a single agency, client or media owner; joint; or fully collaborative across a number of companies.

The 2012 IPA Effectiveness Awards, are now open to entries from agencies, media owners and clients worldwide and, for the first time, entrants who pre-register will be offered a new advisory service to guide them through the process. The final deadline for submissions is 20th April but entrants that pre-register by 31st January will receive 25% off the final cost of entry, and can choose whether they would like the assistance of an Effectiveness Awards adviser.

Find out more here:
http://www.ipa.co.uk/content/2012-IPA-Effectiveness-Awards-open-to-entries

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