Consuming Kids: The Commercialization of Childhood (Trailer)

CCFC members all over the country are organizing local screenings of Consuming Kids. A screening is the perfect way to raise awarenss about the commercialization of childhood and to connect with other local parents and activists. To find out how you can host or attend a screening, please visit http://www.commercialfreechildhood.org/events/consumingkids.html

Category:

Nonprofits & Activism

Tags:

• commercialization
• of
• childhood
• consuming
• kids
• commercial-free
• marketing
• to
• children
• Susan
• Linn

[tlcanuck1]

OK - so marketers are the devil...I get it. However, as a parent, I take it on myself to decide whether they can market to my son or not. We chose to NOT have TV in our house (we have a box for watching netflix). I have taught my son that ads and ad placements are there because they are trying to sell him something - a thing or an idea - and that not all of it is good. We don't buy name brand, don't wear name brand.

[aes44]

@CanadiannGamerEh

Yes but it would help if they started putting the characters on frozen vegetables rather than sugary cereals and other processed foods. why not? because they're not making enough profit on those.

[raushkanaush]

i feel like some of those disney clips are satirizing the objectification of sexes (by presenting the shallow girls in a exaggerating, mocking way). but i agree kids are targeted to buy shit from such a young age and from all angles. parents need to do more, but they can only do so much--as kids inevitably will want what their friends have. The world would be a nicer, less wasteful place if it weren't the universal presence of legal brainwashing (advertising), that perpetuates BS consumerism

[dochokeana]

While marketing is a bit out of control I think the problem is also the parents. Most of my classmates grew up plunked in front of the TV or computer to keep them out of parents' hair with little to no regard as to what they were watching. In some cases parents would set an example of consumerism by over indulging themselves to "keep up with the Jonses". One effective way to cut the whole thing down a size is for parents to set good examples for their kids by not overly consuming themselves

[hotflashfilmspdx]

There is so much wrong about marketing to children that it's hard to address it in such a limited forum. As a society, we need to recognize that the more we are obsessed with consumerism, the more we become disconnected from nature and each other. All of society is hurt by the onslaught of advertising. It controls the content of film and TV programming and distracts us from more meaningful pursuits. It's time to wake up.

[msmarvy12]

@tlcanuck1 You are AWESOME parents! But what about all the children of gullible parents who aren't as discerning and educated as you?

[MattBurton1987]

@tlcanuck1 hahahah they can't escape marketing, you bring that child to a soccer game he's going to pass about a hundred ads in a big city

[CMC121TC]

@cyclenut I am half your age, and feel the same. I know more about the world OUTSIDE of the US, then anyone I know. It's sad I have no one to share my experiences with.

[aes44]

@CanadiannGamerEh

when are they going to put characters on the frozen vegetables rather than the sugary cereals?