Upload

Loading icon Loading...

This video is unavailable.

How to create buzzworthy topics -- live with WOMMA's John Moore

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to like GasPedal: Learn Word of Mouth's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to dislike GasPedal: Learn Word of Mouth's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add GasPedal: Learn Word of Mouth's video to your playlist.

Uploaded on Nov 3, 2009

30 great word of mouth marketing experts.

Listen. Share. See them live at Gaspedal's Word of Mouth Supergenius: The "How to be Great at Word of Mouth Marketing" Conference -- http://www.gaspedal.com/supergenius

As we gear up for Word of Mouth Supergenius: The How to be Great at Word of Mouth Marketing Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the days 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions.

Our lineup of speakers includes word of mouth supergenius John Moore, WOMMAs WOM Enthusiast, who will be presenting a class on creating buzzworthy topics. Here are three tips he shared as a preview:

1. Your personality is your best form of advertising. Its what makes you differentand its required if you have any hope of being remarkable.

2. Buzz doesnt create evangelists. Evangelists create buzz.

3. Make the common uncommon. Ask: Does this earn an opinion? If it doesnt, you need to find a way to add some polarizing personality.

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

The interactive transcript could not be loaded.

Loading icon Loading...

Loading icon Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Loading icon Loading...

Loading...
Working...
to add this to Watch Later

Add to