See more videos about Jewish Identity http://leadel.net.
Sometimes important things need to be reimagined, repackaged and then re-marketed. That's never easy, especially when what you're selling is a 5,770 year old idea and way of life. Sensing growing decline and indifference to their beloved Judaism, that's what David and friends are out to do. Without changing anything, they want to let people know that Judaism, a religion inspired by a revolutionary monotheistic ideal and this crazy notion that one should love one's fellow man as oneself, is actually cool. What's "Cool?" Where did they come from? And where are they going with this? Visit Jewlicious (or if you read Russian Jewlicious.ru), Or just watch this video...
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