OfficeMax's ElfYourself Viral Marketing Campaign 2009

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Uploaded by on Mar 15, 2010

OfficeMax's annual holiday viral campaign, ElfYourself.com invites users to create custom eGreetings featuring their photos on singing and dancing elves. Over 8 weeks during the 2009 holiday season, ElfYourself attracted a booming number of visits -- 93.1 million -- by users who created 160 million elves, purchased 300,000 ElfYourself products and spent 10.5 minutes on OfficeMax's site.

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