http://www.semioticsinc.com/ - The Gruen Transfer is a television show aired on the ABC in Australia. It gathers together a panel of industry 'experts' to discuss advertising.
@Badgersprite Have you noticed that we are external observers of most ads? If road safety was shot in the first person, from the victim's perspective, would that change our response?
@Badgersprite Have you noticed that we are external observers of most ads? If road safety was shot in the first person, from the victim's perspective, would that change our response?
SemioticsInc 1 year ago
I love road safety ads. Maybe because advertising agencies really get to show what they can do with material like this.
Badgersprite 2 years ago