Whether financial, business management or marketing, one thing has been overlooked in the formulation and execution of strategy - understanding the behaviour of people. No wonder then, so many strategies fail: because they dont consider human behaviour and how to harness it effectively.
Using real-life examples and the latest findings from behavioural science, Mark Earls presents some new ideas on human behaviour.
It's all about the marketing strategy.
bizopclothing 2 years ago