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Tom White "Decision Influencer" Lecture 2012

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Uploaded on Feb 17, 2012

Strategic marketing expert and "brand architect" Tom White gives a talk at the Kurland Lecture Hall at California State University Northridge on February 16, 2012, as part of the Commerce of Creativity Speaker Series. The subject of White's talk is "The 7 Marketing Secrets of Megaselling Brands," in which he identifies the essential qualities embodied by brands like Apple, Nike, Starbucks, Federal Express, Disney, and McDonalds.

Following this, he unites the concepts with the story of his contribution to defense contractor Lockheed Martin's original sale of the F-22 fighter jet to the US Air Force.

After the presentation, White takes questions from the audience.

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