Google Think Tech Highlights 2011: One Connected Consumer
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Uploaded by thinkvoices on Nov 4, 2011
Consumers are using many screens to engage, communicate and transact and it's increasingly important to reach every unique customer in a multi-screen world. Digital technology and devices have changed the relationship between brands and consumers -- and brands are challenged to find the best way to connect and engage with consumers across four screens. Google's invite-only summit, Think Tech 2011: One Connected Experience, explored the ever-evolving marketplace, how to most effectively leverage your digital assets, and how to best connect with today's digital savvy consumers.
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