Email marketer reveals the secrets of success

Expert business advice from Sean Cohen, Director of Client Relations and Development for AWeber Communications. Join him in this business news tv show to hear his advice on the testing before you engage in an email marketing campaign. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com

Sean Cohen: I would say the first thing, the first tip is spend time getting to know your audience. No one wants to receive an email that just goes off on a selling tirade. They want to gain a relationship with their readers. Earn their trust and mean it. They want to find out what their customers and their readers are really looking to receive in terms of information. I always tell people dont sell on your first contact, it really turns people off. Be the person that gains a relationship with their reader and that relationship will then forge new sales, new customers, new referrals, whatever it is youre looking to do. Be personal in your message, tell personal stories, and let them know youre a person behind those emails, not just someone pumping out communications. You truly want to grasp what the readers are really interested in and provide them with that information

The biggest thing that I stress to our customers is to be on topic. Give people more information on the specific topic that may, that may, really hard to put it to terms but when you look at a message and you say this is just a message that I requested about apples. Perfect example, yet Im sending out information about cars. It makes no sense to my audience and it turns them off. The unsubscribe rates sky rocket when it comes to that stuff and so be on topic. Again coming back to that relationship with your audience, they know what to expect from your emails, they look forward to it, really theyre foaming at the mouth waiting for your emails week after week because its filled with compelling on topic information.

Have you got a great ...

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Howto & Style

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• advice
• AWeber
• business
• campaigns
• channel
• Cohen
• Communications
• email
• expert
• experts
• marketing
• news
• Sean
• show
• small
• tv

[frankbarabb]

Yes, I agree - taking time to get to know your audience reinforces any type of relationship that is eventually established between you. The idea is to build long-term relationships not short-term. Staying focused on user needs does this. Nice Job.

Frank Barabba

[businesstvkelsi]

I agree, its got to be much easier for a small business to make relationships.

[businessexpertsalli]

Some great advice in this video. As a consumer there are a lot of businesses not doing this well.

[businesstvrebecca]

With a smaller business you are likely to be dealing with one person

[businessexpertjeremy]

I think smaller businesses are in a good position to build relationships with their customers in this way as it's much easier to perceive a relationship developing with the sender from the outset. I can't imagine I could ever develop a personal relationship with the marketing department of a big multi-national. Relationships with brands and products are another story.

[businessexpertsmatt]

It's very difficult getting to know your customers through email as a lot don't respond