Understanding Your Strategic Purpose

Nikos Mourkogiannis, author of "Purpose: The Starting Point of Great Companies," explains his strategic framework.

Category:

People & Blogs

Tags:

• nikos
• mourkogiannis
• strategy
• strategic
• framework
• purpose
• harvard
• business
• school
• publishing
• hbr

[sylvesterds]

As a follower of Clausewitz & his book "On War," I agree that Purpose is preeminent. However, most individuals/companies focus on short term gains, tactical decisions and day to day execution. Over time, this causes misalignment of resources and effort as leaders focus more on the "what" than the "why." For those skeptics in the audience, I commend both "On War" & Nikos' book. You will walk away from both enlightened.

David Sylvester

Director, Leadership Development at Booz Allen Hamilton

[CabronDioz]

I think he means that an organization needs a vision to communicate to it's people. People need a vision to be motivated and from which they can sustain prolonged periods of high performance.

[StroonsGlen]

Sounds interesting, where I can find that book... Unta makaangkon ko ana para ako syang mabasa.

[JCesarMalacon]

Ok, Nikos just got a new disciple here.

[katheryncruz24]

Ano daw?

[pamelbia2011]

A company without a purpose goes nowhere, don't you agree?

[luckytoaccess]

I think leadership vacuum is the greatest peril that the world has seen now. All these discussions at Davos and elsewhere are not being implemented in the true sense of the term. They are being window dressed as to the comfort zone of each country or organization. The moral hazard and dilemma of the leadership are really unsustainable. I am just thinking aloud.

[sourabhmishra]

It would be really interesting to correlate the driving purpose of a company's or brand's customers with the company's or brand's own purpose. It can lead to a whole new approach to customer segmentation, leading on, in turn, to more meaningful brand communication driven by the 'larger unifying purpose' shared by the brand and its defined customers.

[JTPxxx]

U can say "Im eating salad bcus I want to be healthy" The real reason u'l never understand until U build ur own business is..ready?..Ur eating the salad bcus if U dont U will starve. Choice of salad or fries is a luxury not a purpose. Ford MSFT Walmart did what they did to survive. example- Grenade lands in the hum-v. Marine throws it out saving the others. Hes revealed a purpose thru recognizing the necessity Therefor it can B said Purpose is revealed thru recognition of Necessity. Not chosen

[JTPxxx]

When a company loses necessity they lose purpose. That's where the Federal Reserve comes in lol.