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Shop for Your Life - HolGenTech at PMWC2010

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Uploaded by on Jan 16, 2010

- Discover your smartphone as a Personal Genome Assistant (PGA) that makes all the optimal choices for your health and well being every time you shop for your genome.
Designed to automate better choices for consumers as they shop for food, nutrients, cosmetics and more, the HolGen Technologies PGA leverages data from genomic tests, health database services, and user preferences to equip consumers with a practical tool to optimize health by maximizing prevention.
- The PGA uses a generic smartphone with its bar code reader to capture product ingredients and respond with personalized screens of recommendation advice and ratings that display on a scale of -10 to +10. Results are integrated from various sources, such as genome data from DTC companies like 23andMe and/or Navigenics, and health database services like Google Health and/or Microsoft HealthVault, and full DNA sequencing from Complete Genomics and/or Pacific Biosciences, everything possibly overrided by the personal preferences or decisions. The PGA user can automatically and readily identify the personalized prevention efficacy of any product under consideration, as long as the product has a bar code for ingredients. The PGA enables consumers to make quick, yet thorough, product comparisons that take into consideration any disease, syndrome, or health condition they wish to improve.
- The HolGenTech PGA illustrates the practical application of the genome, emphasizing how an individual uses a tool for personal genome analysis to pursue all they can do to affect their genome. Prevention; Putting "Health Care ahead of Sick Care" (Francis Collins). Prevention hinges on optimizing epigenomic pathways through foods, food additives, vitamins, cosmetics, chemicals, and environments to best fit or fix ones genome.
- Founded by Dr. Andras Pellionisz, HolGen Technologies brings a novel and proprietary computing architecture for HoloGenomics, where the PGA represents a mobile component for easiest consumer market penetration. The architecture utilizes high performance parallel computing (HPC) for genome analysis, making the results of traditional and proprietary fractal structural variants practically usable for consumers who want to automate their choices for better living.
- HolGenTech uniquely leverages existing HPC hardware by introducing software based on routine and custom algorithms, applying a science breakthrough of a fractal approach, to enable consumers to affect and manage the genome and realize: "Your Genome is not Your Destiny".
- As HolGenTech enables access to and utility of our personal genomes, we can experience personalized everything from healthcare to food to clothing to housing and environmental choices, even to friends....everything suited to our personal genome.
At PMWC2010, HolGenTech deploys a computing architecture for a new health paradigm and imperative: Ask what you can do for your genome!
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- Contact: Andras Pellionisz
Pellionisz_at_junkdna.com
HolGenTech_at_gmail.com
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- Credit to: Ms. Isabel Matick, enacting "Boonsri Dickinson"
- Please read the disclaimer; and your vote, favorites marks and comments are welcome!

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Uploader Comments (Pellionisz)

  • Very VERY scary. "What's that? Your genome says you've got ADHD, well then you'd better drink lots and lots fo flouride water from your tap, that way you'll become a retard and not realise you've got ADHD in the first place :D"

    Don't trust your governments, people. You're farm animals to them.

  • @danrayson - Indeed, the chemicals (ingredients) around us, including the environment, are "Very VERY scary". Until and unless consumers are empowered by user friendly automation of selecting what "fits or fixes" their genome, we remain powerless to make genomically intelligent choices. Not far in the future your tap water service will have a barcode UPC - and if you have an elevated proclivity for ADHD your smartphone will advise you for another water supply. HolGen' technology is here! - AJP

  • Wait, wait, I have a question here. Isn't 'shopping with my genome' a slightly incorrect use of the word genome? By that, I mean, don't all humans have the same genome and differ only in which genes are activated and expressed, or am I misremembering something?

  • It is NOT true that we all have the same genome. Also, it changes through life (cf hologenomics "news"). The experiments by US/UK research supports FractoGene (2002) that fairly constant "genes" [1.3%] provide the "bricks", and 98.7% provide the "blueprint" how an individual' genome, differing about 4% info specifies an individual. Regulation needs to be prevented from derailment by epigenomic channels, e.g. by automating the choice of supplements. See more in 2 longer YouTubes by "Pellionisz".

  • Rangasji, great general advice on your site for what to eat, is just that. General. It was good for the B.C. era (Before Computers), but e.g. your advice many foods...need to be part of routine nutrition; almonds, avocados, skim milk... one may have to dump, as it is not personalized enough. 70% of the global population is genomically lactose intolerant. Go figure (PGA) that skim milk makes them sick! Those allergic to almonds or nuts processed with equipment used for peanuts need PGA help!

Top Comments

  • Cross comparing supplements and foods in a matter of second is very valuable. Using your personal genomic info along with the computing power of a PGA can yield priceless health benefits. It is also considerable how much time and money it can save you. This is truly revolutionary; in fact it is the first physical and functional device that one can use in the new genomic era. Cant wait to have one!

  • This is impressive! I want to shop with my genome.

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All Comments (11)

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  • Great video! Lots of helpful information. The girl in the video does a great job .

  • great job!! i never knew how detailed & helpful your phone could get. very easy to understand video

  • This video was sooo informational... I recently purchased my very first Genome and i don't know where i'd be without it!!! Also that girl in the video was HOT!!!!!

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